Digital Marketing with AI
Goal To equip learners with practical skills to create, manage, and optimize successful ad campaigns on Meta (Facebook & Instagram) and Google (Search & Display), with live examples and tasks.
Module 1: Introduction & Strategy (Meta + Google Fundamentals)
• Digital Ads Ecosystem
Description: Intro to Meta & Google Ads; difference, uses, industry insights
Task: Research 2 ad campaigns you see today and note down your thoughts
• Marketing Funnel & Ad Objectives
Description: TOFU, MOFU, BOFU explained + Ad objectives mapping
Task: Map 3 objectives with funnel stages
•Meta Business Suite & Ads Manager
Description: Setting up Business Manager & Ad Account
Task: Set up your own Business Manager
• Google Ads Interface Overview
Description: Google Ads account setup + UI walkthrough
Task: Create your own Google Ads account
• Audience Targeting Strategy Description: Defining buyer personas & targeting options
Task: Build 2 audience personas for practice
Module 2: Meta Ads in Action (Facebook + Instagram)
• Ad Creatives (Images + Copy)
Description: Writing compelling ad copy & visuals
Task: Make a sample ad using Canva
• Campaign Setup: Traffic & Leads
Description: Step-by-step campaign creation
Task: Launch a mock campaign
• Custom & Lookalike Audiences
Description: Retargeting, Custom audiences, LLA
Task: Create custom audience using demo data
• A/B Testing in Meta Ads
Description: Creative + Audience + Placement split testing
Task: Design an A/B test structure
Ad Metrics & Optimization
Description: CTR, CPM, CPA, ROAS – what to track & optimize
Task: Analyze 2 ads and share optimization suggestions
Module 3: Google Ads in Action (Search + Display)
• Keyword Research & Match Types
Description: Google Keyword Planner deep dive
Task: Find 10 keywords for a business
• Search Ads Campaign Creation
Description: From ad groups to ad copy & extensions
Task: Build a complete sample search campaign
• Display Ads + Remarketing
Description: Designing and targeting display ads
Task: Make a sample display ad with retargeting in mind
• Bidding Strategies & Budgeting
Description: Manual vs automated bidding, smart campaigns
Task: Choose the right bidding strategy for 2 scenarios
• Metrics & Troubleshooting
Description: Quality Score, Impression Share, etc.
Task: Analyze metrics from a sample account
Module 4: Advanced Techniques & Real-world Application
• Combining Google + Meta Ads
Description: Omni-channel strategy for better ROI
Task: Build a sample funnel with both platforms
• Landing Page Optimization
Description: What makes a high-converting landing page
Task: Analyze a real landing page and suggest improvements
• Analytics & Conversion Tracking
Description: Meta Pixel & Google Tag Manager basics
Task: Set up a demo Pixel & GTM tag
• Scaling & Budget Optimization
Description: Scaling ads, audience expansion
Task: Create a growth plan for a mock campaign
• Capstone Project & Feedback
Description: Build a campaign from scratch + review
Task: Submit final campaign for review & peer feedback
Final Outcome
By the end of this course, learners will:
•Be able to launch & optimize real campaigns on Meta & Google Ads.
•Have a mini-portfolio of ad samples & strategies.
•Receive a Certificate of Completion from AIN GenX.
•Gain freelance-ready skills with practical knowledge.
Course Fee
● Online
Rs. 2,800/- Total
- Fee once paid, non-refundable, and non-transferable.
Account Details
Bank: Habib Bank Limited
Account Title: AIN GenX
Account No: 5910-70000512-03
IBAN No: PK08 HABB 0059 1070 0005 1203
Facilitators
Irfan Bakaly
Data Analyst
25+ years of experience in Data Analysis
Noor Surani
Tech Entrepreneur
25+ years of experience in Data Analysis
Who this course is for:
Freelancers and Aspiring Freelancers, Small Business Owners & Entrepreneurs, Digital Marketing Professionals, Graphic/UI Designers, Students & Career Switchers
Duration
● 5 Weeks (21 Hours)
Classes
● Online via Zoom
Schedule
- Day: Mon, Wed, Fri
- Timing: 08pm - 09:30pm (PST)
Starting From
● Monday 14 July, 2025
Participants from Top Organizations
Certificates
