Digital Marketing with AI
Goal To equip learners with practical skills to create, manage, and optimize successful ad campaigns on Meta (Facebook & Instagram) and Google (Search & Display), with live examples and tasks.
Week 1: Introduction & Strategy (Meta + Google Fundamentals)
Day 1: Digital Ads Ecosystem Description: Intro to Meta & Google Ads; difference, uses, industry insights Task: Research 2 ad campaigns you see today and note down your thoughts Day 2: Marketing Funnel & Ad Objectives Description: TOFU, MOFU, BOFU explained + Ad objectives mapping Task: Map 3 objectives with funnel stages Day 3: Meta Business Suite & Ads Manager Description: Setting up Business Manager & Ad Account Task: Set up your own Business Manager Day 4: Google Ads Interface Overview Description: Google Ads account setup + UI walkthrough Task: Create your own Google Ads account Day 5: Audience Targeting Strategy Description: Defining buyer personas & targeting options Task: Build 2 audience personas for practice
Week 2: Meta Ads in Action (Facebook + Instagram)
Day 6: Ad Creatives (Images + Copy) Description: Writing compelling ad copy & visuals Task: Make a sample ad using Canva Day 7: Campaign Setup: Traffic & Leads Description: Step-by-step campaign creation Task: Launch a mock campaign Day 8: Custom & Lookalike Audiences Description: Retargeting, Custom audiences, LLA Task: Create custom audience using demo data Day 9: A/B Testing in Meta Ads Description: Creative + Audience + Placement split testing Task: Design an A/B test structure Day 10: Ad Metrics & Optimization Description: CTR, CPM, CPA, ROAS – what to track & optimize Task: Analyze 2 ads and share optimization suggestions
Week 3: Google Ads in Action (Search + Display)
Day 11: Keyword Research & Match Types Description: Google Keyword Planner deep dive Task: Find 10 keywords for a business Day 12: Search Ads Campaign Creation Description: From ad groups to ad copy & extensions Task: Build a complete sample search campaign Day 13: Display Ads + Remarketing Description: Designing and targeting display ads Task: Make a sample display ad with retargeting in mind Day 14: Bidding Strategies & Budgeting Description: Manual vs automated bidding, smart campaigns Task: Choose the right bidding strategy for 2 scenarios Day 15: Metrics & Troubleshooting Description: Quality Score, Impression Share, etc. Task: Analyze metrics from a sample account
Week 4: Advanced Techniques & Real-world Application
Day 16: Combining Google + Meta Ads Description: Omni-channel strategy for better ROI Task: Build a sample funnel with both platforms Day 17: Landing Page Optimization Description: What makes a high-converting landing page Task: Analyze a real landing page and suggest improvements Day 18: Analytics & Conversion Tracking Description: Meta Pixel & Google Tag Manager basics Task: Set up a demo Pixel & GTM tag Day 19: Scaling & Budget Optimization Description: Scaling ads, audience expansion Task: Create a growth plan for a mock campaign Day 20: Capstone Project & Feedback Description: Build a campaign from scratch + review Task: Submit final campaign for review & peer feedback
Final Outcome
By the end of this course, learners will:
•Be able to launch & optimize real campaigns on Meta & Google Ads.
•Have a mini-portfolio of ad samples & strategies.
•Receive a Certificate of Completion from Aingenx.
•Gain freelance-ready skills with practical knowledge.
Course Fee
● Online
Rs. 2,800/- Total
- Fee once paid, non-refundable, and non-transferable.
Account Details
Bank: Habib Bank Limited
Account Title: AIN GenX
Account No: 5910-70000512-03
IBAN No: PK08 HABB 0059 1070 0005 1203
Facilitators
Irfan Bakaly
Data Analyst
25+ years of experience in Data Analysis
Noor Surani
Tech Entrepreneur
25+ years of experience in Data Analysis
Who this course is for:
Freelancers and Aspiring Freelancers, Small Business Owners & Entrepreneurs, Digital Marketing Professionals, Graphic/UI Designers, Students & Career Switchers
Duration
● 5 Weeks (21 Hours)
Classes
● Online via Zoom
Schedule
- Day: Mon, Wed, Fri
- Timing: 08pm - 09:30pm (PST)
Starting From
● Monday 14 July, 2025
Participants from Top Organizations
Certificates
